The Knot is one of the web’s biggest wedding destinations. The Knot’s website and other media are all about The Big Day, and today The Knot as a business is having a Big Day of its own. The Knot’s stock has been upgraded to a “buy” rating. So should you contain purchase of The Knot stock as part of your loan till payday wedding plan? Perhaps you should, but perhaps not.
The media strategy of The Knot
The Knot is a publicly held media business. The Knot specifically targets engaged couples with a website and magazine. The Nest, a new-family magazine, is owned by The Knot. The Knot also owns and operates a gift-registration service called Gift Registry 360. The Knot TV is also in development as a channel or series of shows depending around new families, engagements, and weddings.
Financial standing of The Knot
The financial balance sheet of The Knot is quite large. The advertising alone on The Knot brings in $ 14 million each quarter. Operating expenditures for The Knot are around $ 21.8 million. The Knot is able to boast a gross profit margin of about 78.8 percent. In short, The Knot is doing well – and its stock prices show it. In February, The Knot stock price dropped by about 25%. The Knot stock prices have sat around $ 8 a share.
Has The Knot been put in knots?
Some stock companies have warned that the Knot has limited itself by targeting engaged couples and families with new kids. Weddings are very big business, though. The average wedding in The US runs about $ 25,000 to $ 30,000. Because weddings are such large business, advertisers are willing to pay big cash to reach the audience. The Knot is also expanding its focus and media offerings. The Knot is also focusing more on low-budget, offbeat style weddings that are more and more popular. You may love The Knot or hate it, but as a company, seems like to be doing very well.
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