Just what, exactly, do promoted tweets mean for most Twitter users? Promoted tweets will highlight search results, and will be the first step of Twitter into advertising. instant cash loans from venture capitalists cannot support Twitter forever, regardless how adversely promoted tweets might be going over.
How Promoted Tweets will work
Built to be similar to, but more “organic” than Google advertisements, Promoted Tweets will operate on search results. Contextually relevant results will show at the top of search.twitter.com results. For example, a search for the term “red bull” might show a promoted tweet by Red Bull above current Twitter chatter. At least five companies have already signed up for Promoted Tweets, including Sony, Starbucks, Best Purchase, Bravo, and Red Bull.
Promoted Tweets will rely on Twitter Users
The basis of Promoted Tweets is the advertising will rely on tweets that would be posted by the companies anyway. The hope is that twitterers will respond, bookmark, or retweet the promoted tweets. Twitter says that promoted tweets that do not receive user interaction could be removed. When promoted tweet pricing has not been revealed, but if the program is successful, Twitter should be able to begin debt settlement relief.
Growth plans around Promoted Tweets
Eventually, promoted tweets can be displayed in places other than search results. If the promoted tweets program is successful, Twitter plans to expand the program. Promoted Tweets can be injected into the timelines of individuals who already follow that business account. Second, these Promoted Tweets may also be displayed by Twitter clients such as Tweetie and Seesmic, as well as clients being developed by companies that have chosen to hire a dedicated programmer to create iPhone and Android apps.
Promoted Tweets show financial reality
The Twitter microblogging site is using Promoted Tweets as the first step into “monetizing” the immensely popular site. Since 2006, Twitter has refused to monetize their very popular service. Twitter has consistently focused on creating value, rather than revenue streams. Over $ 57 million has been invested in Twitter, and Promoted Tweets might help the company pay back their investors. Some twitterers have called out Twitter for “selling out,” but in the end, users usually accept that their favorite free services need advertising to stay online.
Sources:
PC Magazine
Wikipedia
PC World
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