Ford Motors is termed 2010 Marketer of the Year by Advertising Age

The global recession placed an already mismanaged American automotive industry in even murkier waters. The Ford Motor Company were able to pull itself up out of the water where competitors like GM has not. The auto bailout might have kept other automakers afloat, but it did a great deal of damage to reputations in the process. Ford took the brave route and declined to accept Troubled Asset Relief Program money, and that move has paid off in respect from peers and consumers. Among the dividends is the prestigious 2010 “Marketer of the Year” award from Automotive News, writes Automotive News.

Ford Motors got in trouble just like everyone else

Ford had been only like everybody else when the economy started to drop leaving the company within the hole. The business lost a ton of cash in 2008. In fact, $14.6 billion had been lost. The rest of the Detroit auto row got into temptation although “the brand that Henry built, stayed away. The business refused to get Troubled Asset Relief Program funds “worth more than $1 billion of coverage and customer interest.” Automotive News accounts Ford marketing chief Jim Farley saying this. “If I had to go out and advertise, it would be that kind of bill in paid media. It’s a once-in-a-lifetime thing.”

'$1 billion in free goodwill’ is what it had been

Advertising Age refused to give Ford the 2010 Marketer of the Year award for what was not done although its public image was great for not taking the TARP funds. Ford has earned its place as the number two automaker in United States sales. Ford’s reputation is much better then General Motors although the company has a 17 percent share of the automobile and light truck industry through Sept putting them right behind General Motors. The United States has enjoyed the crackling advertising campaigns that have been coming to them since the Good Depression ended. Automotive News reports that via Sept, U.S. yearly sales went up 19 percent which is 10 percent of the industry wide increase. A $4.7 profit was had by Ford Motors in the first half of 2010. This is, since 1998, the biggest increase in profit in such a small time.

Citations

Automotive News

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