Friday, September 10, 2010

How to target short tail and long-tail keywords

With the right stuff, everyone can succeed in Internet marketing, even if it’s as simple as knowing how to use keywords effectively. You will find numerous affiliate marketers online who are deeply focused on dominating high-ranking popular short tail keywords to gain traffic. Nevertheless, more and more individuals are now turning to longer blends of different keywords, known as long-tail keywords, to generate more money in the bank. Post resource – Short-tail keywords or long-tail keywords – which are better? by FranroseLive.com.

Short tail and long-tail keywords

Short tail keywords and long-tail keywords are two types of keywords you are able to use. Short-tail keywords are short and easy to keep in mind, and they’re generally harder to rank high for because of heavy traffic and high competition. On the other hand, long-tail keywords are less contested, simply because they do not bring in as much traffic. This type of keyword, nevertheless, must not be overlooked. These keywords are long and hard to don’t forget, however they can actually make you money faster and easier than short tail keywords.

Using short tail keywords to build web value

Say you run a company site within the wedding industry and would like to target individuals looking for wedding ideas. ”Wedding ideas” may most likely be the first keyword phrase you think of because it sounds like something most people would type in when looking for wedding ideas. However, because of the high volume of competition on this keyword term, your chances of quickly getting on the first page aren’t great, and it does involve some work. You can’t just write one or two articles and expect to show up on the first list of search results. You are going to have to build a catalog of articles that promote your targeted keyword or keyword phrase, with strong backlinks, internally and externally.

How you can benefit with long-tail keywords

Though it may take up a lot of time and effort to rank high for popular short tail keywords, it can provide long-term benefits. However, it doesn’t have to be a difficult process, especially if you target low-competitive long-tail keywords. Instead of putting all your efforts into ranking number one for “wedding ideas,” you can target several long-tail keywords that are related to your product and/or service. For example, with enough work you are able to quickly rank really high for increasing popular keyword phrases like “wedding reception decoration ideas” and “wedding ideas on a spending budget.” Having control over these long-tail keywords can surely guarantee you a respectable position on search engines. And beyond that, they may just be the ultimate source of your success.



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