For the last ten years, the Chrysler PT Cruiser has inspired both love and hate. The compact design and retro look made the PT Cruiser one of the biggest moneymakers for Chrysler business. The car was put on life support in 2008. Since the final PT Cruiser if coming, the 10 year history of the car is almost at an end.
Article resource: Final PT Cruiser rolls off the production line by Car Deal Expert
PT Cruiser start
The PT cruiser was introduced in 2000. Some credit the retro styling of the PT cruiser with kicking off the styling trend of autos. Sales of the PT Cruiser were very high within the beginning, and the car made money for Daimler-Chrysler. In 2005, the vehicle was redesigned, a convertible coupe was added along with the option of turbo engines. There were also limited editions added.
Decline in sales for the PT Cruiser
In early 2008, Chrysler started discussing a possible full re-design of a second-generation PT Cruiser. The company decided against it and instead let their advertising and attention to the PT Cruiser drop. Cruisers were down $ 50,000 a year by 2009. During bankruptcy proceedings, Cerberus Capital Management discontinued the automobile. The remaining parts for the PT Cruiser would be used, but no additional parts would be ordered. From this announcement, sales went down more.
PT cruiser factory with a second life
Since Cerberus Capital Management, the previous owner of Chrysler, decided to cancel the PT Cruiser, Fiat has partnered with Chrysler. The employees that have been finishing out the Chrysler PT Cruiser are not going to lose their jobs. The Toluca, Mexico plant will build the Fiat 500C. The re-tooling and retraining of the factory will take at least six months, but Fiat is hoping to re-create the PT Cruiser’s success.Chrysler will be focusing instead on more traditionally styled sedans and vehicles.
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