Kelly Blue Book says that new automobile buyers are probably to consider a Ford

The quarterly survey of new vehicle buyers has been released by Kelly Blue Book, the major source for auto pricing information in the United States. The study is non-scientific but considered authoritative. The results of this survey reveal the effects of negative press, and show a big shakeup in preferences. The top five factors that vehicle buyers are thinking about are driving comfort, reliability, driving performance, safety, and efficiency in their new car.

The top spot – Ford

At this time last year, Toyota held the top position. As outlined by the latest survey from Kelly Blue Book, 29 percent of people considering a new vehicle are considering a Ford automobile before all others. This matches up well with the estimation that truck sales could be increasing within the next one to two years.

Toyota takes second spot

Over the last year, Toyota has been forced to undertake numerous recalls because of safety issues. Despite the fact that these difficulties are well-known, 22 percent of individuals looking at a new automobile are thinking about a Toyota. This very strong showing is in part because Toyota cars have very high fuel efficiency.The particularly successful “Swagger Wagon” advertising campaign is also cited as a reason Toyota had such a strong showing.

Third – Chevrolet

Just behind Toyota, 21 percent of new vehicle buyers are considering a Chevrolet vehicle. This could possibly be attributed in part to the upcoming release of the Volt, though the hefty price tag is likely scaring just as numerous buyers away. The brand did very well, in part, because of the reputation for safety in Chevrolet vehicles.

Honda in fourth

With a reputation for fuel savings and reliability as well as a full offering of hybrid vehicles, Honda is doing well. Currently 20 percent of new auto shoppers are thinking about making this American-built, Japanese-owned brand their newest set of wheels.

Fifth place for Hyundai

South Korean carmaker Hyundai ousted competitor Nissan for the fifth place this year. The report shows that a full 13 percent of those considering purchasing a new car are thinking about Hyundai, because their automobiles are well-known for being fuel sippers.