The Detroit Auto Show 2011 is here, and Ford pickups are making major industry noise. As that has been a trend for Ford this quarter, the glory of Ford’s recent wave of pickups may come as no surprise, writes Reuters. A top Ford executive told the news service that the rise is forecasted to continue, and Ford’s success should also be a strong sign for the United States auto market in general.
Most likely large sales after 2011 Detroit Auto Show will happen
You may want to attend the Detroit Auto Show 2011 or the North American International Auto Show. It is the best place for a new brand to come into play. Ford won't need any kind of help though. Jim Farley predicts that Ford will sell between 12.5 and 13.5 million vehicles in 2011. Farley is the worldwide sales and marketing chief for Ford. That’s up about 2 million from the previous year, when sales had already increased by 19 percent from 2009. The largest single year for Ford since 1984 was 2010 with sales.
Farley was quoted as being "very optimistic" that Ford pickup sales, a vital part of the automaker’s business, will lead the way through 2011.
“How strong the pickup market is in percentage of the market is important. Pickup trucks were around 12 percent of the industry (in 2010),” Farley told Reuters.
New tax laws should boost truck sales
Truck sales may go up a lot in 2011 for Ford and all other automakers. The tax break may be part of this. Ford pickups like the famous F-series have always been popular sellers, and new laws should only serve to increase Ford’s dominance in the category.
Small cars, electric vehicles among Detroit Auto Show 2011 highlights
The newest Ford Focus, in both its standard and electric vehicle formats also proved popular at the 2011 Detroit Auto Show.
“We have not had this kind of competitive C-segment car at Ford, a global car, in a long time,” Farley said.
As small car sales make up about 28 percent of the U.S. market – and the Ford Focus is a top seller within the niche – Ford expects great success. Ford has promised that this car is just the first in the EV era. However, the EV range is what will hurt the Focus Electric sales, if anything does at all.
Articles cited
Reuters
reuters.com/article/idUSTRE7093WI20110110?pageNumber=2
Edmunds coverage of 2011 Detroit Auto Show: 2012 Mercedes C-Class
youtube.com/watch?v=3HMpyvkXSLY
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